Merely

Kristina Florell is a classically trained artist based in Sweden, and through experimentation with electronic production environments and digital techniques she started releasing music under the Merely moniker in 2012. In the years to follow, Florell came to release her two first album projects via Swedish boutique label Sincerely Yours which led to collaborations with various artists such as oFF Love, Zhala, Karl X Johan, Quiltland and JJ, as well as being a permanent member in Swedish experimental trio Team Rockit and trance project Chariot. As a songwriter, composer and producer Florell mixes layers and blurs the borders between the organic and digital, building vast, airy soundscapes and ethereal harmonies, always with her roots deeply buried within the rich soil of contemporary pop and dance music. The poetic and emotional elements serve as the foundation in her music, where nothing is completely literal, but rather personal, sincere and equivocal. Merely is a concept based project where Florell not only serve as the musician, but also as the lead creative in artworks, videos and everything artistically related to the releases, making sure strong visual identities remain a key part in her work as Merely.