Mastering Social Media – Study Case: Česká spořitelna

A unique chance to hear about building a massive social media presence of the largest bank in the Czech Republic.

Attendees will find out how the largest bank in the Czech Republic builds its personal brand on social media. What stands behind its success on LinkedIn and what role do internal ambassadors play? Furthermore, they will figure out the functioning of LinkedIn and how to use it for building social media presence. All of this will be demonstrated by the specific examples in the case of Česká spořitelna.

Speaker:
Filip Hrubý – head of External Communications & Spokesperson at Česká spořitelna. In 2021 he received the award for the best spokesperson of the year in the private sector. Filip will share his authentic experience of creating the social media communication for Česká Spořitelna.