Association Živá vila wants to highlight the pointless decaying of functionalistic building Kralova vila and its usage as a storage depot for town’s technical services, therefore, the organization of the festival Vivat Vila. After the experience of having community centre in the building (which was ended by the town council), members of the Živá vila came to a conclusion, that the town Prachatice is in serious need for having decent place for organizing cultural events. Because of the fact that association was not able to find any other place which would suit the event best, they decided to use public areas. Event Vivat vila wants to give to Prachatice appropriate cultural standard which, indeed, the town deserves. Festival will introduce the most renowned names from the Czech alternative guitar scene (Kalle, Dingo, Sinks, Pokora, etc).