At the end of May, some of the most widely-followed people on the planet will meet in Prague to discuss what has changed in their lives in the last ten years thanks to the expansion of social networks. Top names in global marketing will join them in the GLOSA Talks concert, which will precede the Global Social Awards.
“Influencer marketing is a term that no one knew here just a few years ago,” Michaela Derynková, organizer of Global Social Awards and the accompanying conference. “Influencers today are one of the strongest tools for companies, and that’s why we’ve decided it would be good to give more space to the topic. We’re bringing big names to Prague, and their experience will certainly be interesting for Czech marketers.”
The GLOSA Talks conference will take place on Tuesday May 28th, one day before the awards ceremony. The event, which will take place in the form of informal talks, will introduce names such as Karolína Kurková, Marcus Butler or Editor-in-Chief of Italian Cosmopolitan magazine Francesca Delogu. The details of the program and other names will be published in the following weeks.
The conference will focus on the transformation of marketing, the behavior of users, and the prevalence of influencers in recent years. Discussions will also be held on what to expect for the future. Over the course of the day, six such discussions will take place between the representatives of a given segment, i.e. modeling, talent management, or the influence of personal branding.
Notice: The whole program will take place in English.