Is It Worth It!?

What determines the value of a work of art? One of the most discussed, and at the same time most elusive, questions of the contemporary art market is at the centre of Jan Strejcovský’s situational satire. Controversial art collector Robert Runták, gallery owner Olga Trčková, and intermedia artist Jiří David reflect on this from their respective positions. From the mosaic of confident statements and unlikely encounters between different worlds and opinions, it emerges that story, reputation, time, taste, emotions, trends, and contacts all play a role. Ultimately, however, it is mainly about agreement. Between those who create art, and those who pay for it. Strejcovský’s film also plays with the beliefs and expectations of the audience. Perhaps we are watching reality, perhaps a mystifying provocation.