InstaGrammy

"InstaGrammy": Get Inspired by the Most Successful Czech Brands on Instagram

InstaGrammy is the first conference in the Czech Republic based on research of the 100 most successful corporate Instagram profiles. The combination of qualitative and quantitative analysis offers a unique perspective on the strategies of brands that dominate Czech Instagram. The aim of the conference is to provide inspiration and practical know-how for professionals in marketing, communications, and brand building.

The program features data presentations, case studies, and actionable tips on how to create content that resonates with audiences. Participants will gain insight into how high-performing brands think—and how their approaches can be applied in various business contexts.

What will visitors learn at the conference?

• How did Amazing Places grow from a Facebook group into one of the most-followed Czech profiles?
  • Amazing Places: From Community to Brand
  • Kateřina Harcubová, Brand & Social Media Manager
• How do you get followers to talk, comment, and come back?
  • Knihkupectví Luxor: An Open Book on Instagram
  • Radek Blažek, Head of Social
• What do brands want to know about Gen Z— and what should they really know?
  • Úklid pro klid: From Cleaning Supplies to One of the Top IG Brand Profiles
  • Kateřina Brožová, Founder & CEO
• What do brands want to know about Gen Z—and what should they really know?
  • NMS Market Research: Pass the (Insta)Vibe Check
  • Alice Bémová & Lucie Režná
• What can be discovered in quantitative data and a qualitative (and subjective!) look at the 100 most-followed brands?
  • Konektor: Data Whitepaper on the Czech Republic’s Top Instagram Brands
  • Michal Marek, Head of Social