Hannah Diamond

All pop is a persona, Hannah Diamond stresses now, six years after she first stepped behind a microphone in the bedroom of PC Music founder A. G. Cook. That obsession with ‘persona’ and the glossy facets of the pop world once transformed Hannah Amond, a young woman from a run-of-the-mill regional English city, into one of the most talked-about left-field music stars with a sparkling new moniker to boot. Nobody had done it quite like her before. Since they first arrived on the scene back in 2014, PC Music have stuck a knife in the tyre of modern pop music, causing the traditional sounds of the charts to swerve, inadvertently, in their favour. There was once a time when their sonic aesthetic would cause many a pop fan to squeam – considered too weird or left field for casual listening – but all the while the label’s biggest figures, including Hannah, were brilliantly bending the pop world to their will, earning them fans in droves.

About Hannah Diamond

All pop is a persona, Hannah Diamond stresses now, six years after she first stepped behind a microphone in the bedroom of PC Music founder A. G. Cook. That obsession with ‘persona’ and the glossy facets of the pop world once transformed Hannah Amond, a young woman from a run-of-the-mill regional English city, into one of the most talked-about left-field music stars with a sparkling new moniker to boot. Nobody had done it quite like her before. Since they first arrived on the scene back in 2014, PC Music have stuck a knife in the tyre of modern pop music, causing the traditional sounds of the charts to swerve, inadvertently, in their favour. There was once a time when their sonic aesthetic would cause many a pop fan to squeam – considered too weird or left field for casual listening – but all the while the label’s biggest figures, including Hannah, were brilliantly bending the pop world to their will, earning them fans in droves.

Genres: Pop, Electronic, Experimental

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