Between Kitsch and Hight Art: Chromolithography in Advertising and the Art

At the height of its fame – in the second half of the 19th century – chromolithography was an exclusive, sophisticated technique of multi-color registration, using the principle of color addition and the optical effect of the dot. The distribution of the image into a small grid, allowing for smooth coloring transitions and soft modeling, predetermined how chromolithographic prints expressed their content, an expression characterized by the concept of the illusive and by their own special visual language.